Google.co.uk, google.fr, google.co.in-gone. They’re all being quietly phased out, with everyone now landing directly on google.com.
What just happened?
Google has confirmed it’s retiring all country-specific search domains (ccTLDs) and redirecting them to google.com
They argue it’s because their localisation tech has matured to the point where domain endings are pointless.
Just to be clear: nothing’s really changing in how Search works. Local results will still appear based on your location, but you’ll see google.com in the address bar-not google.co.uk or any other country version
When did this start?
This rollout began in April 2025 and is being rolled out gradually. As of mid-summer 2025, ccTLDs are fully redirecting to google.com
Why does this even matter?
For most users-absolutely nothing. Search still works the same, returns local results, and respects national laws
But for marketers and SEOs, there are some real implications:
Your analytics will now show referrals from google.com instead of .co.uk, .fr, etc. It’ll need some filter tweaking if you’re tracking regional traffic.
What about international SEO ?
Google still uses hreflang, regional targeting, structured data-don’t drop that just because the URL structure changed.
And seriously-don’t be a copycat. Just because Google ditched ccTLDs doesn’t mean your business should. If you rely on them for local trust or SEO signals, keep using them
TL;DR – What should you do?
Nothing. Don’t freak out-search still works and keeps serving local results.
Update your analytics filters, expect all traffic to come from google.com.
Don’t ditch your localisation setup-hreflang tags, local content, geo metadata-all still quite important.
If you need more advice, contact us and book SEO consultation.