How to Become an SEO Expert in 2026

How to Become an SEO Expert in 2026

How to Become an SEO Expert 01. Read about the basic SEO concepts Use free, reputable sites to read about what search engine optimisation is. At this stage, the idea is to understand what SEO is and why almost every business can benefit from SEO services....
Why do your visitors leave without buying in 2026

Why do your visitors leave without buying in 2026

TL;DR: If your eCommerce sales are slow in 2026, the problem is not some sort of mystery. Most likely your website is too slow, not optimised for conversion, downright ugly, you have too many bad reviews, your prices aren not competitive, you don’t rank high...
Review of 2025 & SEO Thoughts for 2026

Review of 2025 & SEO Thoughts for 2026

2025 was an amazing year for us here and our SEO clients here at Inbound Tom. Our own site has dominated local rankings for our 10 main keywords. Our clients also did well, some of them seeing record levels of organic SEO traffic. Others, already at the top, managed...
🪦 Why Local Citations Are a Waste of Time in 2025

🪦 Why Local Citations Are a Waste of Time in 2025

tldr. local citations are a waste of time. They simply don’t work. All you need it to make sure your details are correct on Google Business Profile (GBP), Apple Maps, Bing Places and your Company Facebook Page. You’re welcome. When Was the Last Time You...
Google is scrapping country specific domains.

Google is scrapping country specific domains.

Google.co.uk, google.fr, google.co.in-gone. They’re all being quietly phased out, with everyone now landing directly on google.com. What just happened? Google has confirmed it’s retiring all country-specific search domains (ccTLDs) and redirecting them to...