tldr. local citations are a waste of time. They simply don’t work. All you need it to make sure your details are correct on Google Business Profile (GBP), Apple Maps, Bing Places and your Company Facebook Page. You’re welcome.
When Was the Last Time You Visited a Web Directory?
Nobody actually uses them anymore – they’re ghost towns.
Real people find businesses on Google Maps, Apple Maps, or Facebook, not LocalBizDirectory247.com.
Most directory listings exist purely to justify selling you “citation packages.” 🙂
Most Directory Pages Don’t Even Get Indexed
Google ignores the majority of these low-quality directories.
Many new listings take weeks or months to index – if ever.
Some entire domains are deindexed or soft-banned due to thin content.
Nofollow Links from Noindexed, Low Value Pages = Zero Value
Even if they link to you, the links are nofollow (no real SEO authority passed).
If the page isn’t indexed, Google doesn’t see it at all.
You’re literally building links that Google never crawls. You don’t need local citations in 2025.
When Was the Last Time You Got Real Traffic from a Directory?
99% of business owners have never seen a click or call from one.
Even “big” directories send negligible referral traffic compared to GBP or organic SEO search.
These sites exist for selling citations, not users.
The Local Algorithm Has Evolved
Citations mattered 10 years ago when Google needed help verifying NAP data. Today they can locate your business with ease.
Citation spam doesn’t help – it’s just a wast of time.
So why some companies still trying to sell these ?
There is no shortage of people trying to sell you something you don’t need 🙂 It’s a low effort busywork. Avoid them.
So is there anthing I should do ?
Customer reviews + local content = the new “citations”
Malke sure there is a correct address on your Google Business Profile (GBP), Apple Maps, Company Facebook Page and Bing Places. Niche, high-trust industry sites like TripAdvisor can also help. Work with high quality SEO agency with proven track record. Contact us too book your consultation.