2025 was an amazing year for us here and our SEO clients here at Inbound Tom.
Our own site has dominated local rankings for our 10 main keywords.

Our clients also did well, some of them seeing record levels of organic SEO traffic. Others, already at the top, managed to stay at the top. Which is no small feat in SEO. So big win for Inbound Tom. Big win for our clients. See one of the examples below, showing YoY gains for one of the eCommerce sites we’re working on. Close to 15,000 extra visits to the shop. Quite remarkable.

Now moving onto our thoughts and predictions for 2026 we are very optimistic.
We predict SEO, well delivered search engine optimisation campaigns to remain the most valuable source of traffic with high Return On Investment. As for the 2026 Google ranking factors we will have a separate post later this month.
Internally we plan to double down on our own SEO for Inbound Tom, dominating more local rankings outside Plymouth. We’re also planning to expand our client base and sign on 6 new big projects this year.
In addition to SEO our existing channels we will be putting some effort into networking in 2026 in Plymouth & Exeter.