🪦 Why Local Citations Are a Waste of Time in 2025

🪦 Why Local Citations Are a Waste of Time in 2025

tldr. local citations are a waste of time. They simply don’t work. All you need it to make sure your details are correct on Google Business Profile (GBP), Apple Maps, Bing Places and your Company Facebook Page. You’re welcome. When Was the Last Time You...
Google is scrapping country specific domains.

Google is scrapping country specific domains.

Google.co.uk, google.fr, google.co.in-gone. They’re all being quietly phased out, with everyone now landing directly on google.com. What just happened? Google has confirmed it’s retiring all country-specific search domains (ccTLDs) and redirecting them to...
What are Header Tags?

What are Header Tags?

Alright, today we’re diving into something you’ve probably seen but maybe never thought twice about: Header Tags. Sounds boring? Stick with me – they’re actually super important for SEO and for humans trying to read your website. What is a...
What are Keywords? (SEO for Absolute Beginners)

What are Keywords? (SEO for Absolute Beginners)

Alright, so today we are going to learn about keywords. What is a keyword? It is very simple: A KEYWORD is the word or phrase people type into Google (or other search engines like DuckDuckGo) when they’re looking for something. Think of it like the bridge...
How to Stop Idling in 5 Simple Steps

How to Stop Idling in 5 Simple Steps

press play to listen to the post, easy 🙂 After over a decade researching productivity, I’ve come to appreciate a counterintuitive truth: most people don’t struggle with action—they struggle with starting. Idling is the silent killer of progress. Here’s how to break...