Right – today we’re talking about internal linking. Sounds technical, but it’s honestly something really simple and logical.
An internal link is when you link from one page on your website to another page on the same website. That’s it. Nothing deep.
It’s basically your way of saying:
👉 “Hey, while you’re here, check this Beginners Guide to URL Structure – it’s relevant.”
Why do internal links matter?
A few big reasons:
Google needs directions.
When Google looks at your website, it follows the links. That’s how it finds stuff. If there’s a page you never link to, it’s like hiding it in a drawer. Google might never see it.
You decide what’s important.
The more you link to a page, the more you’re telling Google, “this one matters.” So if you’ve got a killer blog post or sales page, link to it from other pages – give it some love.
People actually stay longer.
Internal links keep visitors clicking around. That means more time on your site, more chance they buy something, more chance they trust you. Win-win-win.
Real-world example 👇
Let’s say you run an SEO Agency website. You write a post about optimising your website. In it, you mention keywords, so you link to your older post explaining what are keywords.
Now, someone reading about SEO “oh yeah, but what are keywords?” – click. They’re deeper into your world, and Google notices that too.
How to do it properly (without being weird)
Don’t force it. Only link when it makes sense.
Use natural words in the link (called anchor text). Like this: Check out our post on SEO keywords if you missed it.
In general, avoid stuff like “click here” or “read more” – it tells Google nothing.
Bonus tip:
Every time you publish something new, go back and see if there are older posts you can link from. It’s easy to forget that part, but it seriously helps.
Final thoughts
Internal linking is one of those SEO things that sounds small, but makes a big difference over time. It helps Google, it helps your readers, and it helps you get more out of the stuff you’ve already written.
If your site’s just a bunch of disconnected pages floating around, you’re wasting traffic. Connect the dots. Make it easy to explore.
Want help spotting what pages you should be linking together? Book a quick call with Inbound Tom and we’ll show you how to tidy it up – no jargon, just results.